Press & partners

Press kit and partner resources

Everything a journalist, blogger, or partner needs to cover FitForm without emailing us first: ready-to-publish descriptions in both languages, verifiable key facts, brand assets, and calculators you can embed on your own site.

At a glance

Product
Mobile app for AI fitness and nutrition coaching
Platform
Android 8.0 and above
Technology
MoveNet pose detection, 17 key points, running on-device
Catalog
15+ bodyweight exercises, several levels each
Session format
HIIT circuits of 15 to 25 minutes, in roughly 2 m²
Privacy
No image or video ever sent: detection runs offline
Languages
French and English

Ready-to-publish descriptions

Three lengths depending on the format. Usable as-is, no permission needed.

One sentence

FitForm is a fitness coaching app that uses your phone's camera to count reps and correct form in real time, with no equipment and no gym.

One paragraph

FitForm turns an Android phone's camera into a fitness coach. Pose detection tracks 17 skeleton points to validate every rep on its range of motion and to correct form during the set, across bodyweight HIIT circuits of 15 to 25 minutes. An AI nutrition coach completes the picture, tuning the calorie deficit from a weekly weigh-in and producing a meal plan, macros, and a grocery list. Detection runs entirely on the device: no image is ever transmitted.

Long form

FitForm is an Android fitness and nutrition coaching app that replaces a coach's watchful eye with the phone's camera. A pose-detection model (MoveNet) tracks 17 skeletal key points frame by frame; a state machine validates each repetition on its position, dynamics, and duration, following a deliberate principle — better to miss a rep than to count a bad one. The most common form faults (rounding back, caving knee, range cut short) are flagged during the movement, in under twelve words, so the circuit's rhythm survives. Sessions are bodyweight HIIT circuits of 15 to 25 minutes, doable in roughly 2 m² with no equipment at all, drawn from a catalog of more than 15 movements available at several difficulty levels. Alongside training, a nutrition coach generates macros, a meal plan, and a grocery list, then tightens or loosens the calorie deficit according to the loss actually observed at the weekly weigh-in. All detection runs locally and offline: no image or video leaves the device — only skeleton points are computed, then discarded.

Links to copy

HTML snippets ready to paste into an article or a resources page. Links are direct, with no intermediate redirect.

Link to the site

For a plain mention inside an article.

<a href="https://fitform.fit/en">FitForm — Lose weight with an AI coach, just your camera</a>

Link to a guide

For an article about training at home.

<a href="https://fitform.fit/en/weight-loss-at-home">Lose weight at home: AI fat-loss coach, zero equipment</a>

Link to a calculator

For an article that needs a concrete tool.

<a href="https://fitform.fit/en/calories-burned-calculator">Calories burned per session calculator</a>

Embed a calculator on your site

All four calculators embed as an iframe, free and without signing up. The calculation runs entirely in the browser: the values your visitors enter are never sent anywhere.

A credit link back to FitForm is shown under the calculator. That is the only thing we ask in return: please leave it in place.

Calculator — Calories burned

<iframe src="https://fitform.fit/en/embed/calories" title="Calories burned per session calculator" width="100%" height="620"
        style="border:0;max-width:640px" loading="lazy"></iframe>
<p><a href="https://fitform.fit/en">Calories burned — FitForm</a></p>

Calculator — BMI calculator

<iframe src="https://fitform.fit/en/embed/bmi" title="BMI calculator (body mass index)" width="100%" height="620"
        style="border:0;max-width:640px" loading="lazy"></iframe>
<p><a href="https://fitform.fit/en">BMI calculator — FitForm</a></p>

Calculator — Daily calorie needs

<iframe src="https://fitform.fit/en/embed/tdee" title="Daily calorie needs calculator" width="100%" height="980"
        style="border:0;max-width:640px" loading="lazy"></iframe>
<p><a href="https://fitform.fit/en">Daily calorie needs — FitForm</a></p>

Calculator — Protein intake

<iframe src="https://fitform.fit/en/embed/proteins" title="Daily protein intake calculator" width="100%" height="700"
        style="border:0;max-width:640px" loading="lazy"></iframe>
<p><a href="https://fitform.fit/en">Protein intake — FitForm</a></p>

Brand assets

The name is written FitForm — one word, two capitals. Please don't render it as Fitform, FITFORM, or Fit Form.

Colours

Partner program

If your audience is a fit, the partner program pays out on sign-ups generated by your link, with a discount code for your readers.

See the partner program

Get in touch

For a press enquiry, an interview, a specific visual, or a partnership, go through the help centre — press requests are handled first.

Message the team